Even if you predominantly use videos to spread your message - a great headline/one-liner to support the video will massively increase your views and engagement.
So yes - the effectiveness of your marketing really comes down to your mastery of this one fundamental skill.
The problem is, most Coaches, Consultants, Speakers, Trainers, etc, really struggle with it.
(Which was great news for me in the early days, as my first business provided a copywriting service to NLPers/Coaches!)
But I get it.
I know writing copy can be confusing, overwhelming, frustrating…
…And sometimes - quite frankly - a royal pain in the arse!
So, here’s the good news…
In my ‘Copywriting Masterclass’ - I reveal my step-by-step system for writing copy that gets people to take action.
- Nick James