How To Write Compelling Copy That Converts

Let me give you my EXACT copywriting process...

So you’ll never again have to stare at a blank screen for hours on end - waiting for inspiration to hit you!

*This is an On-Demand REPLAY, NOT A LIVE Training*

"On this Masterclass I’ll walk you through the anatomy of any effective email, sales letter, social media post, or piece of written content.

This will give you a proven structure to follow, so you’ll KNOW any copy you write in the future is going to get the result you want."

Here's What You'll Learn:

  • The 3 steps you MUST take BEFORE writing a single word
  • ​How to master the art of ‘writing as you speak’ so your copy is easy to read AND incorporates your unique personality
  • ​Two ‘copy hacks’ that that I learned from some of the world’s greatest copywriters
  • ​The 6 key components of any great piece of copy
  • ​The ‘fill-in-the-blanks’ headline formula ANYONE can use to grab their readers attention
  • ​How to build your credibility and authority positioning in copy, without sounding like an arrogant ego-maniac!
  • ​ How to create urgency so people take action on your message immediately

How To Write Compelling Copy That Converts

On this Masterclass I’ll give you my EXACT copywriting process

"Join me on this LIVE masterclass where I’ll give you my exact copywriting process so you’ll never again have to stare at a blank screen for hours on end - waiting for inspiration to hit you!

Together we’ll walk through the anatomy behind any effective email, sales letter, social media post, or piece of written content, leaving you with a proven structure to follow."

Here's What You'll Learn:

  • The 3 steps you MUST take BEFORE writing a single word
  • ​How to master the art of ‘writing as you speak’ so your copy is easy to read AND incorporates your unique personality
  • ​Two ‘copy hacks’ that that I learned from some of the world’s greatest copywriters
  • ​The 6 key components of any great piece of copy
  • ​The ‘fill-in-the-blanks’ headline formula ANYONE can use to grab their readers attention
  • ​How to build your credibility and authority positioning in copy, without sounding like an arrogant ego-maniac!
  • ​ How to create urgency so people take action on your message immediately

Hey, Nick James here, CEO of Expert Empires...

I’ve helped literally thousands of Experts to get started, build a full-time income from their passion, and in many cases, scale their businesses to multi-six and even seven figures.

And I'm about to give you my greatest secret...


In my humble opinion, there are a few key skills that are absolute MUST HAVES when It comes to building a successful Expert business…

Obviously, you actually need to be good at helping people get results (duh!)

And… of course, skills like public speaking, sales, closing, etc, are hugely valuable.

But THE ONE that trumps all of the above for me is:

WRITING COPY

(aka - crafting words that grab people, and cause them to take some kind of action)

So - why is copy so important?
Because, quite simply, it’s the foundation of ALL MARKETING.

Think about it...

  • Every Facebook/Linkedin/Insta post you make.
  • ​Every ad you run.
  • ​Every email you send.
  • ​Every time you ’slide into the DM’s’ of a prospect…
  • All of the above?

Is COPY!

Even if you predominantly use videos to spread your message - a great headline/one-liner to support the video will massively increase your views and engagement.

So yes - the effectiveness of your marketing really comes down to your mastery of this one fundamental skill.

The problem is, most Coaches, Consultants, Speakers, Trainers, etc, really struggle with it.

(Which was great news for me in the early days, as my first business provided a copywriting service to NLPers/Coaches!)

But I get it.

I know writing copy can be confusing, overwhelming, frustrating…

…And sometimes - quite frankly - a royal pain in the arse!

So, here’s the good news…

In my ‘Copywriting Masterclass’ - I reveal my step-by-step system for writing copy that gets people to take action.

- Nick James

Hey, Nick James here, CEO of Expert Empires...
I’ve helped literally thousands of Experts to get started, build a full-time income from their passion, and in many cases, scale their businesses to multi-six and even seven figures.
And I'm about to give you my greatest secret...

And in my humble opinion, there are a few key skills that are absolute MUST HAVES when It comes to building a successful Expert business…

Obviously, you actually need to be good at helping people get results (duh!)

And… of course, skills like public speaking, sales, closing, etc, are hugely valuable.

But THE ONE that trumps all of the above for me is:

WRITING COPY

(aka - crafting words that grab people, and cause them to take some kind of action)

So - why is copy so important?
Because, quite simply, it’s the foundation of ALL MARKETING.

Think about it...

  • Every Facebook/Linkedin/Insta post you make.
  • ​Every ad you run.
  • ​Every email you send.
  • ​Every time you ’slide into the DM’s’ of a prospect…
  • All of the above?

Is COPY!

Even if you predominantly use videos to spread your message - a great headline/one-liner to support the video will massively increase your views and engagement.

So yes - the effectiveness of your marketing really comes down to your mastery of this one fundamental skill.

The problem is, most Coaches, Consultants, Speakers, Trainers, etc, really struggle with it.

(Which was great news for me in the early days, as my first business provided a copywriting service to NLPers/Coaches!)

But I get it.

I know writing copy can be confusing, overwhelming, frustrating…

…And sometimes - quite frankly - a royal pain in the arse!

So, here’s the good news…
In my ‘Copywriting Masterclass’ - I reveal my step-by-step system for writing copy that gets people to take action.

- Nick James