How I grew my Business To 100K+

Nick James : 
Moning  Facebook, how you doing Nick James here? What a phenomenal times like this morning, I’m joined by the amazing Rymel Dmot, which of course has been no stands for doing my own thing. So now has the reason only to, um, bring Rymel on here this morning, um, is the, this young man has gone from zero to over six figures in his coaching business in a relatively short period of time and in just a couple of years. So, um, I thought it might be interesting for those of you that are coaches, consultants, mentors, speakers, trainers, who are yet to reach that stage of growth, to be able to pick the brains of a young man. Who’s like literally just like docketed skyrocket in his business in a short period of time. Um, so first of all, facts for a tax mate for joining me this morning really appreciate

Rymel Dmot : 
It. You’re very welcome. Very, very welcome.

Nick James : 
So for everyone tuning in, um, I mean, you know, you you’ve been on stage at my events you’ve um, I think we’ve done, uh, you were actually part of the panel for the black lives matter interview kind of discussion that I did a few months back. So people might know you already in our community, but just in case they don’t just give us a quick, um, who you are, what your business does, please.

Rymel Dmot : 
Awesome. So what’s up everyone? My name is Rymel the mot founder of the Amati nation, helping employees transition from a job to doing their own service based business.

Nick James : 
Love it. Um, first of all, how slick is that intro? Like not in itself should be a lesson to everyone watching if you can’t do now, just did you need to get more clear on who your ideal client is or bring to the table so that you can ban intense or less Navy, and then guess what? Because you can name it. Are you or anybody else who go, Hey, you’re an employee and you want to start your service-based business. This is your guy, right? So there’s a lesson I think right there at the start, just in having your little 10 seconds nailed and being able to drill in with clarity. So yeah, for everyone, again, prevalent shooting near, maybe they got it right yet. I do. I want to get to six figures as quickly as possible in my expert business. What, um, just give us, like, where were you, how did you get started with the, how did the DMOT nation begin?

Rymel Dmot : 
Yeah. Awesome. Great question. Um, so it’s funny cause I love getting this question. So let me just take everyone back for a little bit. So I first kind of started taking this entrepreneurial business road. Um, seriously, if you like in 2017, early 2017. And that’s when I kind of went, you know, you know, we go to events and seminars and workshops and webinars. Maybe many of you have been to those as well. And I was one of those people fresh, no, let me, let me share the picture. No business, no clients, nothing at all. Fast forward to late, mid 2017, maybe about may or June. I met Nick James at an event and I remember Nick in the audience saying who wants one on-call one-on-one coaching right here. Right now. Now there were at least about maybe a hundred, hundred and 50 people in a room.

Rymel Dmot :
And I looked around and no one put their hand up. So me being me put my hand straight up and of course Nick asked the powerful question he said, right? So what do you do? What do you want to do? Wash your message, et cetera. And it’s funny that Nick said today, you know, you’ve got an intense seconds, be clear and get straight to the point. I couldn’t do that more specifically when he asked me, what do you want to do? I said, I just want to help everybody. And it was at that moment that Nick said, right, you need to niche. And it was that moment that changed everything. Because again, maybe some of you can resonate with this. There’s nothing wrong with having that feeling of wanting to help everyone. I love it. And I get it. That’s not how business works and surely not how marketing works as well. So when Nick did that, one-on-one coach and then explained what nation is and why it’s so important. That was what opened my mind to say, right? This is the element. This is like the missing puzzle, if you like. Um, and it was that that kick started my, my business journey to what it is today.

Nick James : 
Awesome. And so from that experience, you went right. Get it need to niche. Of course, everyone’s been told that a million times before, but they’re fearful or they don’t want to limit themselves or any of that stuff, but niche marketing tactic, not a life sentence. You got to go read something to get your ideal client is, and then you can start to, you can start to build from that. So what did you do to, um, I think this might be an interesting question, um, which I hadn’t planned on asking you, um, what did you do to get your first few clients? How did you go about doing that? Cause that might be helpful for a lot of people. I know maybe they’re watching this, I want to get my first few clients, where did you stop? Right.

Rymel Dmot : 
And it’s actually funny that cause like it’s a bit, we’ve done a lot of work together, you know? Um, um, I’m a client of yours, et cetera. And you’ve actually never asked me this question. I’m glad you have what people don’t realize is what I did in the beginning, listen carefully now is I went up to every single person. I knew pre COVID of course, when it was safe to do so. And I said, right, I’m looking to put on an event. So let me give people some data. So this is again, 2017, my business launch on the 31st of March, 2018. Right? So prior to that, I went up to every single person I knew face to face and said the following. If I was to put on an event that was like very entrepreneurial. Um, it’s going to talk about confidence and it’s all about starting your own business.

Rymel Dmot : 
Would you come? Yes, London and every single person that said yes, I said, awesome. Now let me just incite the truth here. I didn’t have everything sorted. I didn’t have everything planned. I didn’t even have a venue. I think it’s important. I share that. What I was doing though, is I was testing the market to see if I did put on such event. Would anyone show up? So my question was, if I put on an event, covering confidence, entrepreneurial skills, starting your own business, et cetera, et cetera, would you come? Not everyone said yes, but the people who did, I said, awesome. Jot down your name, number, and email. And as soon as I have all the details, you’ll be the first to know. And that’s how it got started.

Nick James : 
You, you know, a lot about that, that is effectively how we solve three, three and a half thousand tickets to our events last year. Like, so what you did to get your first few clients is exactly what we do to sell thousands of tickets to our events. It’s just applied in a slightly different way. So we put out Facebook ads and emails front saying, Hey, we’ve got this event coming up, put your details in here. If you’d like to learn more about, and we really get, you know, ordinarily two or 3000 people go, yeah, I’m interested in coming. And then, then we get five, six, 700, the actual bites. That’s right. Same thing you just went like instead of Facebook ads and email

Rymel Dmot :
Or manual or organic.

Nick James : 
And by the way, that’s exactly what it should be in the early stages. So I love it. That’s come up because I haven’t asked you that question before. And I think, you know, that that is, um, definitely, uh, I think that is probably valuable to those who are in the early stage. You know, whether I would recommend, obviously right now you couldn’t do events, but you could still ask a similar question. If I were to the power of the word, ethics is pretty amazing. So if I were to start a Facebook group, if I were to run a webinar, if I were to, um, uh, offer a coaching program, if I were to, you know, would you be interested? Would you cook? Would you attend? Do you enroll? Whatever the question and just build it up, basically a short list of interested

Rymel Dmot : 
People. Absolutely. Right.

Nick James : 
So, so that was how it got started. Then fast forward. How did you turn that, that I suppose that first, that first set of actions, a bit of an audience bill, how did you turn that into six figures?

Rymel Dmot : 
Yeah. Great question. So the make knows me. I’m going to be real with all of you guys. Um, hard work, perseverance, determination. Um, I often use this phrase like digging through the dirt to get to the gold, which to explain that simply means the ups and downs, the highs and lows, the rejection, the nose, the people pulling out what you name it. Um, I think it’s also, especially with the audience that we have. I think it’s important to share that the business has developed and improved and adapted along the way. So like, let me be real with all of you guys, how the event was in the very beginning, 31st of March, 2018 is not how the events are now, but the value that I want to give everyone watching is start with what you have. And that’s all I did start with what you have and you know, continue to invest in yourself and your learning and your development and coaches, mentors, et cetera. So that the more you compound on your skills and you increase your value. Then again, we’re talking about value here then as your, your worth and your value increases, you can then use that and exchange that with clients who also believe in the value they want, the result they want the problem solve. And sooner or later you’ll find yourself scaling and becoming the go-to person for said business, whatever it is you do.

Nick James : 
Yeah. I think people often are here. Like I’m not ready yet. You know, when I got that certification, when I then I’ll be ready, I’m never going to feel ready. Um, a parent, which of course, you know, the only one right now,

Rymel Dmot : 
One month out today. So he was born on the 29th of last month, Sunday night. There’s one month.

Nick James : 
Happy birthday, happy birthday. We’re celebrating though. And I always say this to be in a parent. Those of our parents have been parents is like, you are never ready with all the prep, the world, nothing prepares you for that first, that first few days, that first few weeks, that first few months, nothing prepares you for it because you’re in Eritrean businesses, the same study, how much mentoring support you get, how you know, how many qualifications you’ve got nothing really. So for me, um, you know, it is a roll your sleeves up and get on with it and learn on the job. Largely of course there is crap you can do, but bottom line, real world, real life experience. The second thing that you mentioned, which is like, you can only do the very best with what you’ve got right now. And as, as, as good as I would like to think I am at do what I do today, the fact is I’ll be better in three, four, five years than I am today.

Nick James : 
And as good as I thought, three, four or five years ago, I’m way better today than I was there. And actually when I look back to 2008, when I started, um, you know, fortunately on the kind of person who naturally I don’t need perfection, I just got a lot good is good enough. Which allowed me to get started in 2008. All right, look, I’m not the best in the world at providing this service on providing, um, I was a prelim at the time, but you know, I’m good. I’m better than my clients or my potential clients, so I can read about, and then as you develop, as you grow, as you improve, as your skill set increases, then you’ll, you’ll deliver more value, attract more clients, all that stuff. So

Rymel Dmot :
One more thing to that as well is all right. Yeah. So interestingly enough, and I’m sharing this because I want to give massive value to your audience. It was actually one of your team members naked. Again, this is a few years ago and look, let me be honest with you guys. I also had that excuse as well, because of fair, because of not feeling ready. And I’m very logic based. I want it to get all the systems and the steps in place in place first. So I get it. And it was one of the next team members at the time who said, when are you going to start your business and has a true from me to you guys? I said, Oh, I’ll start it sometime next year. And this is what he said. He said, why start your business next year? When you can start it now and see how far you’ve come next year. And that one sentence alone blew my mind because I thought it’s so true. And here’s what happens if had I not started now, Nick, you know, I’m sure some of your audience now next year becomes next year and next year becomes next year and the cycle continues until we break it. So,

Nick James : 
Excuse man, there’s always like, there is never a good time. There’s never a good time to start a business. There’s never a good time to take the plunge in any area of your life. We’ve got, you know, we’ve got things standing in our way. There’s never a good time. Um, but what I do know is, you know, the worst thing you can possibly do is delay, delay, delay, and procrastinate and wait. And, and even if by the way, not this happened, but even if you got started and you got an estimate, if I was to run an event on this, this and this, would you come? Even if everyone said, no, that’s progress

Rymel Dmot :
Might

Nick James :
Not feel like progress, but it’s progress because you learn, you learn, actually this concept is all there. I’ve got there. Isn’t really much mileage in it. So I’m going to need to change my approach. You didn’t know that we started asking that question. So, you know, you’ve got to, even if you’re not getting immediate results, right, action with any result, good or bad is progress because you’re learning as you go. So, um, before we wrap up here, obviously, you know, w we met, I think you said 2017, 2018, um, and you know, you’ve, you’ve, your business has just gone great guns, you know, made amazing progress since it’s been an absolute pleasure to, to see you on that journey. Um, what, what advice would you give to somebody who maybe they’ve watched your niece? They’ve been to my events, um, they’re subscribed to the podcast, whatever. Um, and they’ve heard that we have a mastermind program. What advice would you give to someone who’s like where you, where you insure, where you’re going to get, where you’re going to start and what are you going to do next? If you, if you’re really ready to start, um, w what advice would you give to someone in that position?

Rymel Dmot :
Yeah. Great question. Look, it’s very simple. Go to, and this is for the person listening. You’ve got to ask yourself a very honest question. How badly do I want this? And the reason why I’m saying that is because I don’t think Nick addressed it earlier. There will always be an excuse or reason or a stall or a story why we shouldn’t do it. I’ve had many of them. It’s been time. It’s been money. It’s been not feeling ready again with my logic brain and want to get the steps in place first, had it not been for the support of Nick and his whole team and all the other clients in the mask. One, I’m just going to be honest with you. All right. Now, I would not be where I am today. Absolute fact has the reason why the support, the encouragement, the check-ins, the accountability.

Rymel Dmot :
Like when I saw it to the most of my meetings, I don’t want to be the person in the room that didn’t implement from the last one. And then didn’t get results. Even that keeps you sharp. It keeps you on top of your game. So I guess if I had to give a piece of advice right now, it would be start now and see how far you’ve come, see how, see how far you come and, and think past what you already believe is possible. That’s important as well. If, if right now it’s a limited mindset or limited level of thinking, or, but I don’t have this, and I don’t have that, just literally go to an imaginary place, go to the power of if, go to the ultimate result you want and make the decision moving forward to get that result because Nick and his team are committed, are dedicated, are willing to do whatever it takes to help you get that result.

Nick James : 
Yeah. And I think the point you’ve just made is a good one with jeez, when you’re starting out. And you’re unsure about what, in what possible to think about for some people, not all, but some people think about having a six-figure business is almost too big for them to imagine for me having a seven figure business when I was starting out was just like my brain couldn’t comprehend that not so far away from where I was in reality, it seemed impossible, but I didn’t even think about that. I just thought about how can I get from Nero to here first? And then of course, once you get moving and you, you know, you get to the point where the business is maybe doing five, six, 7,000 a month in revenue, then all of a sudden getting 10, 15,000 a month or 20,000 doesn’t seem that far away.

Nick James :
And then when the next step doesn’t feel far away, and I think it is those incremental steps. I’m all for having a grand vision. And I have a huge vision for, I want to achieve, which scares the hell out of me. And it seems too big for me to even comprehend right now. But what I’ve got is I’ve got milestones on the way that feel manageable. So it’s not a pipe dream. Listen, the mot, thank you so much for joining us this morning. I love, I was thinking about this when we started. I so love you and you and picking your brains. I also hate interviewing you because when I look at the camera, it reminds me how old I am. I become, I looked so old. You it’s horrible, but you know, I was always the youngster in these interviews once. And, uh, and I’m sure that’s exactly how, uh, the interview felt about me. Say, you know what? I’m good. I’m good.

Nick James : 
Um, I’m one day, I’m sure you’ll be, you’ll be sat in the position as well that I am. You’ll be, you’ll be, you’ll be interviewing some young, energetic, uh, upstart is flying and you’ll feel the same. So just remember this moment, then just remember how I felt. Um, listen, everyone, thanks for tuning in show us some love, smash, the light, the love buttons for now the mot for joining us this morning. Um, please, if you tune in on the Facebook page, click the share button tag, anybody who you think needs to hear this very message. If you tune in after the fact, uh, you’re not here, live with us and you watch it on replay, just drop a hashtag replay in the comments who we know who’s tuning in. And, um, yeah, thanks again for joining us. Remember as always we connect,