“If you’re the smartest person in the room, it’s time to find another room!”
First things first, a statement from me (Nick James)…
I’m genuinely passionate about helping Coaches, Consultants, Speakers, Trainers, Authors, and other ‘Expert’ business owners, to create a bigger IMPACT and more INCOME.
Over the last 12 years I’ve worked with literally thousands of people in this space, through my various coaching, consulting, and mentoring programmes.
And in that time, I’ve grown my own business through the THREE very distinct phases of building an ‘Expert Empire’…
It all started back in early 2008, when I left the safety of my job in sales and marketing and started my first ‘proper’ business as a freelance copywriter.
I worked from my dining room table, writing email campaigns, sales letters, and other marketing materials for my clients, who were mostly NLP Professionals and Coaches.
Within the first 12 months I’d made a very respectable £53k, and in year 2 that number was growing steadily to £70k-80k.
The problem?
I was ‘stuck’ selling time for money.
So, in late 2009 I ran my first live workshop, teaching NLPers and Coaches how to write copy for them- selves.
I only managed to sell 8 tickets(!) but they each paid £1997 to attend (back then I was still putting a ‘7’ at the end of all my prices lol) so I made about £16k in sales, and probably £13k in profit from the event.
It was the first time I’d been able to deliver in a ‘one-to-many’ instead of a ‘one-to-one’ format.
I continued running these workshops on a quarterly basis, and in 2010 I broke through the six-figure barrier for the first time. By the end of 2011 I was bringing in £20k-£30k a month running regular events and working with a small number of private coaching/mentoring clients.
The problem was, I’d maxed out on my capacity to deliver one-to-one. Maybe you can relate?
I’d seen quite a few other speakers and coaches run Masterminds and group programmes, so it seemed like the next logical step to create something similar.
I’d noticed many of my clients shared a common goal… to reach £100k+ (six figures) in annual sales. And so, in October 2011, the Six Figure Mastermind was born.
Over the next few years, I had literally thousands of people attend my live events, and hundreds of people graduate through the Six Figure Mastermind programme.
As sales increased, I went from hiring a couple of part-timers working from home, to office premises and a full-time team, including people to look after admin, sales, marketing, and finance…
…And in 2014, we hit seven figures (£1m+) in annual sales for the first time ever!
Looking back, the business was a completely different animal to what I’d started from my dining room table, just a few years earlier.
And, as I reflected on my journey, I began to realise just how different these three phases of business really were.
In Phase One, it’s all about raising your profile, winning your first ‘one-on-one’ clients, and keeping costs as low as possible so you can pay the bills and still have a bit of money left over.
At Phase Two, it’s about switching from a ‘one-to-one’ to a ‘one-to-many’ model, and growing your personal brand via various marketing channels.
And at Phase Three, it’s about scaling your sales, marketing, and delivery functions by building a world-class team of people, so the success of the business is no longer solely reliant on you – the business owner.
By the end of 2016, many of our Six Figure Mastermind members were comfortably generating £100k-£500k a year in revenue.
But we still had many ‘Phase 1′ coaches, consultants, and Experts joining the programme. So I started to feel a little uneasy about the ‘gap’ between some of our members.
You know what I mean.
We had six figure business owners in a Mastermind, sat next to relative newbies.
It just didn’t make sense.
On top of that, some of our more successful members were starting to leave and search for a peer group who were playing a bigger game.
I don’t blame them.
I mean, who wants to be the smartest person in the room, right?
And so, in early 2017 I created the Expert Empires 7-Figure Mastermind.
Today, the 7 Figure Mastermind is THE PLACE for ambitious Experts who want to grow their businesses to £1m+.
I can directly correlate my investment in 7 Figure Mastermind to almost tripling my business (and breaking beyond 7 figures) in the last year.
Since working with Nick and the team we’ve doubled our turnover from £450k to £900k, and now have a strategic plan to reach our goal.
7-Figure Mastermind is invaluable – full of members who are insightful and giving, many of whom have travelled the journey we’ve now embarked upon.
Without Mastermind, we might have reached our goal, but it would have taken a hell of a lot longer, and we are not patient people!
I’m so pleased to finally have a peer group of 7 Figure business owners!
Since joining Mastermind we’ve grown our ‘Ethical Property Partners’ franchise to over 80 clients in five countries, and as of Feb 2021 I’ll be reducing my working hours to just 15 hours a week.
How to create a compelling 5-year mission for your business, that aligns with your core values and ultimate vision.
How to conduct your annual and quarterly planning sessions with your team, to get absolute clarity on your biggest priorities, to ensure your vision is fulfilled.
How to raise your personal brand using ‘mass marketing’ strategies like podcasts, book launches, and large-scale events.
What’s working right now when it comes to paid advertising on platforms like Facebook, Google, and YouTube.
The best ways to serve, seed, sell, and close clients into high-ticket/premium products and services.
How to scale your sales operation by training other people in your team to be able to sell your products and services on your behalf.
How to recruit, train, and manage a team of A-players, who can take care of the sales, marketing, and delivery functions in your business for you.
How to create a culture that’s 100% aligned with your core values, making management and leadership of your people infinitely easier!
How to manage cash flow using our 13-week forecasting template.
Best practice when it comes to financial planning, accounting, and tax efficiency.
Plus – when you join Mastermind we give you access to ALL of our templates, including our copy- and-paste marketing campaigns, our fill in the blanks cash flow forecast, our tried-and-tested job ads, and loads more (making it easy for you to implement all of the above).
To kick off your Mastermind membership, you will have a 3-hour in-depth private consultation with Nick.
In this session you will go through our proprietary Strategic Planning Process.
This process has been the foundation on which we’ve built multiple seven figure companies.
By the time you leave this session, you’ll have absolute clarity on your goals for the year, as well as key priorities and specific actions for the first 3 months.
Nicki Vee discovered the value of the DISC profiling tool as a HR Director for a PLC back in the 1990’s. She has utilised it with large organisations, private clients, and of course, many members of the Expert Empires Mastermind.
DISC will undoubtedly help you understand yourself and your team at a much deeper level, and is recommended as a critical part your recruitment process.
As part of your membership you may also attend (or indeed send members of your team) on Matt’s Bi-Monthly Sales Coaching days.
Matt will give you the fundamentals of his ‘Open with a Close’ sales philosophy, and also support you/your team with how to serve, seed, sell, and close more effectively in any environment.
Every other month, ‘The Vee’s’ host a Coaching Day exclusively for Mastermind members (and their senior teams).
On these coaching days, they share various personal development philosophies, and provide coaching to anyone in the room who may be experiencing challenges with their performance, energy, or mindset.
In this private group you can access the combined wisdom of the 7-Figure Mastermind group.
This is the place where you can get questions answered, seek support, and form connections and partnerships with your fellow members 24 hours a day, 7 days a week, 365 days a year!
Inside our online Vault you’ll find over 100 hours of training on various subjects, including Copywriting, Facebook ads, How to run webinars, Event marketing, and much more.
We even have a full-blown Online Coaching Certification Programme in there!
Plus there’s a ton of tried, tested, and proven marketing campaigns, sales pages, and slide decks, that you can literally copy, paste, and put to work in your business.
TO GET MORE INFORMATION ABOUT THE 7 FIGURE MASTERMIND PROGRAMME, PLEASE ENTER YOUR DETAILS BELOW AND WE’LL SEND YOU THE BROCHURE RIGHT AWAY!
